Disney and Viacom18 collectively will control around 75-80 percent of the Indian sports market across both linear TV and digital platforms.
The merger of Reliance and Disney’s Indian media assets will lead to significant consolidation in the country’s entertainment industry, bringing top cricket properties such as the Indian Premier League (IPL) and popular TV shows such as Anupamaa under one roof. The merged entity will offer TV viewers 120 channels with Star India’s over 70 TV channels and Viacom18’s 38 TV channels in 8 languages, respectively, including Colors, Star Plus, and Star Gold and sports channels such as Star Sports and Sports18. The two companies…